Social Media

Buckle Down for Some BIG Changes from Facebook

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Yesterday, the impossible happened. Facebook went down. For a grueling 20 minutes, internet users worldwide went wild as the mainline for digital communication closed its doors. But what caused the unthinkable to occur? According to Facebook, an itty-bitty mistake at Facebook HQ. During the launch of a new registration product, Facebook accidentally flipped the wrong…

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Advertising

Twitter Redefines Advertising Opportunities

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In addition to the endless ways to connect with users on Twitter, businesses can now rely on even more insight for their efforts. Recently, Twitter has developed new advertising opportunities for business to take part in. Offering a clear explanation of ways to monetize efforts through the micro-sharing site, now businesses can create monthly budgets…

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Marketing

Create a Media Plan and an Engagement Plan

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When it comes to reporting results from online media, even with the purest of branding campaigns, our eyes always head to the far right-hand side of report. We look past impressions, clicks, and cost per click to see the volume and cost of the actions we are getting. And why shouldn’t we? Today, marketers must…

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E-Commerce

How Groupon Makes Hundreds of Millions

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So, first some quick words on the brilliance of Groupon and then an exploration of its revenue model. What a deal for the advertiser, right? They pay nothing up front, Groupon pays them from the proceeds of the sale, they pay in product (so it is a trade deal) and pick up new customers, and,…

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Search

Google’s Sentimental Edge

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The goal for any business is to be at the top of search results on Google. In order to successfully accomplish this, it takes time and effort to create the best SEO campaign. In recent news, there have been reports that businesses have found a shortcut by creating negative publicity for negative advertising – ultimately…

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Social Media

Make it Easy for Your Customers to Recommend your Product & Services on LinkedIn

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LinkedIn recently added Company pages to their site to allow for businesses’ to showcase their product and services.  Additionally, last week, LinkedIn also released a “share” button to make interacting socially with LinkedIn effortless.  Now to draw more attention to the already over 50,000 products and services on Company pages, LinkedIn rolled out 1-click recommendations…

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Social Media

Social Is The Newspaper’s Spice of Life

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The life expectancy of newspapers has changed drastically since the explosion of social media and its increase in user interaction. With social media changing the way people find and receive their news it leaves concern focused on the status of the newspaper. But if the newspaper were to incorporate a social aspect into their business…

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Social Media

Hashable Ranks Your Online Connections

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There is a new social introduction service that has the ability to measure the strength of your relationships with other users online. Hashable presented a new site design recently that categorizes user relationships under “tight”, “connected” or “acquainted” based on how often you interact with users and they do the same in return. Hashable seems…

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