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Marketing

Me Gusta Oprah

by Bianca Garcia October 23, 2008

Oprah en Espanol? The Oprah Winfrey Show is now available in Spanish, thanks to close-captioning and SAP (Secondary Audio Programming). This means that Oprah (and her team of brand marketers) are finally taking steps to tap into one of the…

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Email

Mail Goggles

by Bianca Garcia October 20, 2008

We’ve all heard of beer goggles, a slang term for a phenomenon of vision distortion due to alcohol consumption, but have you heard of mail goggles?? Earlier this month, Google launched (via Google Labs) a new feature called Mail Goggles,…

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Media

Going Local

by Bianca Garcia August 26, 2008

We’ve all heard of localvores, people who are committed to eating locally-produced food. And now more and more consumers have started putting stronger effort into buying locally-produced items. How does this trend translate for us online marketers? Well, how about…

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