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Driving Forward > Digital Marketing Blog

Companies Plan to Focus on Specific Social Strategy Objectives in 2011

In a recent survey from Altimeter Group, social media strategists shared their Company plans for 2011. The top three internal social strategy objectives were reported as 48.3% focusing on creating ROI measurements, 37.3% on internal education and training, and 34.7% determining an organizational model from this survey.

From this survey, companies are planning on focusing their 2011 goals around these three major objectives; all of which, Overdrive‘s social media management tool,, addresses.

For more information on these social strategy objectives, check out the article on eMarketer.

To learn more about Overdrive’s social media management tool and to request a demo, visit

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