Analytics

Tracking Social ROI with SocialEye: Updated Guide Released!

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Overdrive  Interactive has re-released our Tracking Social ROI whitepaper, a guide that presents and discusses over 25 real life social media metrics that marketers can use to both optimize their social media marketing and track its ROI. This whitepaper shows actual dashboard examples of: Social connections (fans, followers and subscribers) Social channel views (social site page views,…

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Social Media

Avoid Social Media Mistakes With SocialEye

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The recent news around a certain “slip-up” in a Chrysler tweet goes to show that social media marketers are only human. Although mistakes are made and often dismissed, they should not get to this point. In this world of real-time marketing, the need for a workflow management tool is essential. Overdrive Interactive‘s social media management…

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Social Media

Companies Plan to Focus on Specific Social Strategy Objectives in 2011

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In a recent survey from Altimeter Group, social media strategists shared their Company plans for 2011. The top three internal social strategy objectives were reported as 48.3% focusing on creating ROI measurements, 37.3% on internal education and training, and 34.7% determining an organizational model from this survey. From this survey, companies are planning on focusing…

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Social Media

Help Nominate Overdrive’s Socialeye.com for “Best Internet Application”

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Overdrive Interactive is excited to announce the opportunity to be nominated for another award. This year’s “Crunchies” Awards are now accepting nominations, and Overdrive’s social media management and tracking application, Socialeye.com qualifies for “Best Internet Application” in the TechCrunch Crunchie Awards. Please vote for Socialeye.com for the Crunchie Awards here. Daily nominations will be accepted…

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Analytics

Social Media ROI: Overdrive Interactive Launches Comprehensive Social Media Measurement Dashboard

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BOSTON (Aug. 25, 2010) /PRNewswire/ — Marketers who have been struggling to quantify the value of their social media marketing efforts may not be grappling much longer. Today, Boston digital marketing agency Overdrive Interactive launched SocialEye, a robust tracking and measurement dashboard designed to reveal the true ROI of social media marketing. In addition to…

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