Driving Forward > Digital Marketing Blog

Generation X

by Harry Gold November 3, 2008

Source: eMarketer, November 3 2008

Analytics

Google Delays Sunsetting Cookies to 2024

by Christina Lata August 2, 2022

Since the announcement of The Privacy Sandbox in 2019, the digital marketing world has been preparing for the “cookie apocalypse” and how to move forward without Google’s third-party data. For those who may not be aware, The Privacy Sandbox is…

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Analytics

Google Analytics 4 Cross-Channel Attribution

by Jessica Smith January 24, 2022

Google Analytics 4 Cross-Channel Attribution Executive Summary Google Analytics 4 properties are now eligible for cross-channel data-driven attribution modeling. This is another advance in the next generation of Google Analytics. On January 26th, 2022, Google will be switching all GA4…

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