Driving Forward > Digital Marketing Blog

Generation X

written by Harry Gold November 3, 2008

Source: eMarketer, November 3 2008

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Facebook Prophet vs. Google Meridian: A Deep Dive into Forecasting for Media Mix Modeling

by Jeff Selig February 4, 2025

Introduction to Media Mix Modeling Media mix modeling (MMM) has become an indispensable tool for optimizing advertising spend and maximizing return on investment (ROI). By leveraging historical data, businesses can analyze how different marketing channels—such as paid search, social media,…

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Meta Content Policy Update: Analysis & Strategic Response

by Hailey Burnham January 16, 2025

Event Overview Meta announced significant changes to its content moderation policies across Facebook, Instagram, and Threads on January 7, 2025. The key change involves transitioning from third-party fact-checking to a Community Notes model in the US, similar to X’s (formerly…

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