Your guide to finding the right marketing agency! Overdrive created this sample Demand Gen RFP based on years of receiving and replying to Demand Gen and ABM RFPs from some of the most successful tech B2B companies in the world….
As a CMO, you will receive daily, weekly, or monthly reports from your marketing teams with a lot of digital marketing KPIs and metrics; however, you need to break through the clutter and understand the 6 important Google Analytics KPIs…
Source: eMarketer, November 3 2008
