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Driving Forward > Digital Marketing Blog

Harry Gold to Speak at NEDMA’s 55th Annual Conference

On May 15, 2017, Overdrive Interactive Founder and CEO, Harry Gold, will present “17 Ways to Integrate Social and SEO” at the New England Direct Marketing Association’s 55th conference. This yearly conference brings together marketing luminaries and professionals for a day of networking and discussions of the latest marketing strategies and tools. Check-in will begin at 8:30 AM, speaker sessions will run from 9AM to 5PM, lunch will be included, and guests will be able to explore more than 15 exhibits, including Overdrive Interactive’s.

Harry Gold’s session will run from 9:50 – 10:35 (see session details below).

“Social media and SEO need to be attached at the hip in order to maximize success for both programs,” said Harry Gold,“this session will give SEO and social media professionals 17 ways to do just that.”

There’s still time to claim your spot. Register and learn more about the other speakers here.

If you can’t attend, Harry Gold’s session will be streamed live on Overdrive Interactive’s Facebook page.

You can also download the “17 Ways to Integrate Social and SEO” slides here.

17 Ways to Integrate Social and SEO

Harry J. Gold, Founder & CEO, Overdrive Interactive

Today, there is an endless list of strategies and tactics marketers can employ to drive success. But, one thing is for sure – to maximize success for SEO and social, the two areas must be attached at the hip. Your SEO programs must employ social tactics and your social programs must be infused with SEO octane. In this session, Harry J. Gold will show you 17 social and SEO integration tactics you can start using right away.

Specific topics and tactics covered include:

  • How success in social is often realized through search
  • The critical components of enterprise level SEO and social
  • How social media content powers the branded search experience and the Google Knowledge Graph
  • How to infuse your social content with SEO octane so it pops in the searches and conversations that matter most
  • How social content is shared and weaved into the fabric of the web to drive links and off-page SEO rankings
  • How social and search combined drives quality inbound traffic, leads and revenue

Harry J. Gold is the Founder & CEO of Overdrive Interactive and has overseen digital programs for both B2C and B2B companies that include IBM, GE, EMC/Dell, Samsonite, Harley-Davidson, Dow Jones, John Hancock, AIG and more. He also serves as a chair for the Marketing Technology Summit and speaks on digital marketing for the Association of National Advertisers, the American Marketing Association, Harvard University and many other organizations. Harry was also voted NEDMA Direct Marketer of the year.



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