Driving Forward > Digital Marketing Blog

Email Increases Likelihood to Buy by 50%

by Harry Gold February 24, 2009

American consumers value companies who send them e-mails, according to an Epilson study. The study also showed more than half of respondents (67%) said they have purchased products in stores as a direct result of an e-mail received by that…

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Advertising

Why Retail Loves E-Mail

by Harry Gold February 23, 2009

Promotional e-mails sent by retailers were slowly increasing throughout 2008. The largest numbers came in at the end of the year in December with 14.6 e-mails sent on average to consumers, doubtlessly due to the holiday season and recession. As…

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Advertising

Local Web-Ad Market Cools Down

by Harry Gold February 18, 2009

Local-ad market growth is expected to minimize compared to recent years. Predictably, the recession has forced many local businesses to cut down on their ad spending. Source: The Wall Street Journal | Media & Marketing, February 18 2009

E-Commerce

Coupon Sites Grow at a Fast Clip

by Harry Gold February 18, 2009

With a recession on our hands, shoppers have been trying to cut prices- and one way of doing that is going onto the Internet to find coupons. The chart below shows the top 10 Website categories among US Internet users….

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