Driving Forward > Digital Marketing Blog

2017 CMOs Predictions Using AI, VR, and IoT for Marketing

by Jeff Selig December 9, 2016

Artificial Intelligence Creates New Marketing Categories Chris Golec, Founder & CEO, Demandbase In 2017, AI will allow marketers to create highly customized and personal ads in real-time specific to buyer’s interests using personas developed through social profiles (https://www.crystalknows.com) and their digital footprint….

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Social Media

5 Social Media Trends for 2017

by Alessandra Del Brocco December 1, 2016

The digital marketing world is rarely predictable, and social media least of all. We can’t predict which dog video will go viral, which dance move will take off, or which 60 second DIY clip will be shared by at least…

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Advertising

The Importance of Developing Conversion-Based Personas

by Ty Velde November 22, 2016

Whenever we engage with a new client, one of the very first pieces of information we are presented with are their target audience personas. Typically, they constitute the varying characteristics of who it is we are looking to target via…

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Marketing

How to Increase Organic Traffic to Your Website

by Jeff Selig November 3, 2016

How to Apply SEO Best Practices To Your Content and Generate More Traffic to Your Site 1) Meta Data The meta title, URL and description are the three key ingredients for an optimized web page or blog post. Very effective…

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Marketing

Overdrive Interactive at the 2016 NEDMA Marketing Technology Summit

by Edwina De Abreu November 2, 2016

As usual, this summit did not fail to deliver an amazing lineup of speakers and impressive exhibits that helped marketers from all stripes stay up-to-date on the latest direct marketing tools and strategies. Overdrive was an event sponsor and exhibitor, and…

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Branding

10 Tips for Making a Boring Business Stand Out on Social Media

by Sarah Berns October 6, 2016

Okay, so you may think your business is boring…well don’t fret! You CAN use Social Media, and you CAN stand out among your competitors! Think about your employees. You are working with vibrant people, and you need to reflect their…

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