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Digital Marketing News Reading List Overdrive Interactive

29 Vital Digital Marketing News Sources

by Carolyn Berk March 16, 2015

The world of digital marketing is constantly changing. With so much going on in this continuously evolving industry, it can sometimes be a challenge to keep up with all the new developments, emerging trends, or topics that are generating buzz. Here at…

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Overdrive

Overdrive’s Harry Gold Steals the Show at NEDMA’s 2015 Direct Marketing Innovations Symposium

by Jessie Burke March 6, 2015

Yesterday, March 5, 2015, the New England Direct Marketing Association (NEDMA) held its annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Cambridge, MA. Unique in its vast focus, this event delves into marketing technologies and strategies that exist exclusively…

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Overdrive

One Quick Tip To Improve Your Remarketing Campaign

by Jesse Shapiro February 26, 2015

Here’s the tip: create a remarketing list for visitors who stay on your site 30 seconds or longer. Your site’s visitors come from a variety of channels: direct, organic search, paid search, display, social, a host of referral sources –…

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Advertising

Get the Buzz on Twitter about Super Bowl XLIX

by Bob Cargill January 28, 2015

I have two very good reasons to be following Super Bowl XLIX on Twitter so closely. With our local team, the New England Patriots, gearing up for their ninth Super Bowl appearance (having won in 2001, 2003 and 2004), I…

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