Driving Forward > Digital Marketing Blog

Coke Debuts First All-Digital Campaign

by Michael Shinnick April 24, 2013

Coke announces their first all-digital marketing effort.

Programmatic Buying: What We’ve Learned and Where We’re Going

by Leah Block April 23, 2013

Programmatic buying – the latest buzzword that you probably hear everywhere. It has been around for a while now, but it has become increasingly more important as marketers test and find value in its ability to engage consumers throughout all…

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Leaning In with Sheryl Sandberg

by Sarah Mitus April 22, 2013

I was able to see Sheryl Sandberg, COO of Facebook, speak a few weeks ago at a Harvard Undergraduate Women in Business event, where she was speaking about her book Lean In: Women, Work and the Will to Lead. She…

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Overdrive

Love Beer. Love Life. Overdrive.

by Ty Velde April 8, 2013

At Overdrive we clearly work hard, but we also play hard. So last Friday, we decided close up a bit early and take a field trip down to one of Boston’s finest establishments….the Harpoon Brewery.

Google’s NCAA Tournament Picks: Users over SEO

by Gregory Moore March 26, 2013

If your company does big business selling automotive brackets, you might not be too happy with Google right now. On the other hand, if you’re one of the millions of people who spent hours (or minutes) filling out NCAA Men’s…

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How to Manage Media Fragmentation

by Leah Block March 26, 2013

Media fragmentation is more prevalent than ever and it is becoming increasingly more difficult to figure out where best to allocate your media dollars. So how do you plan a media campaign in this new world? Check out my latest…

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