Driving Forward > Digital Marketing Blog

There May Be More Media Waste in Your Campaign Than You Think

by Leah Block February 26, 2013

Do you know that you could be wasting as much as $200,000 on your $1 million media buy when you run on multiple ad networks? Integral Ad Science (formally AdSafe) does. Learn why this may be happening to your campaign…

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Advertising

Maker’s Mark Reverses Decision to Water Down Bourbon

by David Gibson February 19, 2013

Maker’s Mark, an operating unit of Jim Beam, was faced with a dilemma. They weren’t able to keep up with the demand for their flagship product and, because their bourbon is aged for five to eight years before being bottled,…

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Media

Google Images: A Redesigned Search Experience

by Seth Richtsmeier February 14, 2013

If you searched for an image on Google the last couple weeks, you may have noticed some changes. In late January last month, Google launched their redesigned images tool aiming to provide a better search experience, as announced on the…

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Advertising

The Holy Grail of Viral Video: “Shareability”?

by Gregory Moore February 7, 2013

Unless you’ve lived under a proverbial rock for the past decade-plus then there’s a good chance you can rattle off a list of your favorite few viral brand videos pretty easily. Whether it is a touching story of a horse breeder and…

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Advertising

Top 5 Things to know about the new AdWords “Enhanced Campaigns”.

by Michael Orlinski February 6, 2013

Google AdWords team is about to launch a host of new features with an updated called “Enhanced Campaigns”. What this really means for current AdWords campaigns is that some current features will be “sunseting” while some fun new targeting options…

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What Is Marketing Automation and 4 Reasons To Use It?

by Kyle Reeves February 4, 2013

At the most basic level, marketing automation is the use of an integrated marketing tool which allows a portion of the marketing workflow involved with driving the prospect further down the conversion funnel to be automated. Once a person enters…

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Analytics

Big Data: 21st Century’s Nostradamus?

by Jesse Shapiro February 4, 2013

Data is everywhere – what you eat, where you work, what you buy. Paraphrasing Forrester Research, the aggregation of massive amounts of data such that its volume, velocity, and variety make it difficult to store, process, and access, is known…

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