According to eMarketer, $13.5 billion was spent on search engine marketing in 2008 alone. The majority of this spending was on paid search (88%) and engine optimization (11%). Click on image below to see full statistics.
The paid search/SEO ratio will be changing in the next four years, with search engine optimization flourishing.
Driving Forward > Digital Marketing Blog
AI In Search Engines: Adapting To The Future Of SEO and SGE
The search landscape is constantly evolving, and the introduction of generative search platforms such as Google’s Search Generative Experience are changing the way marketers optimize content for search engines. In this article, we’ll discuss the profound impact of artificial intelligence…
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