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Driving Forward > Digital Marketing Blog

Social Media Newsroom: July 2015

Summer is here, and social media channels are undergoing frequent updates. Whether your company runs social internally or outsources its management to an agency like ours, it’s important to keep up to date on all the new developments on the major platforms we use every day. To help with that, here’s the latest news from some of the most influential channels.

1. Twitter resets backgrounds to default white. People are up in arms this week about a sudden elimination of background images on Twitter. According to Adweek, previously set background images will still appear on individual tweet, list, and collections pages, but not on home or profile pages. The reaction has been mostly negative, and many are speculating this is to make way for new ad space.

2. Facebook video gets a huge overhaul. Yesterday, Facebook announced a whole slew of new features for video publishers, says Marketing Land. In the next couple of months, we can expect to see a new, Youtube-inspired upload process as well as Video Libraries for page owners which will improve ease of editing. This can only mean good things for video advertising on the platform.

3. Instagram’s new search is on the web. Last month, we were psyched about Instagram’s new search functions, and now those same features have migrated from the native mobile app to the previously restricted website, Mashable says. For those looking to build influence on the photo-sharing app or seeking a non-mobile alternative, this is a long-awaited solution.

4. Buyable Pins are now available on iOS. In an update from last month, Pinterest has finally launched buyable pins, as well as tabs for curated and newly available buyable pins, CNET reports. They also estimate 30 million of the commerce-enabled posts, so it sounds like Pinterest wanted to get retailers on board and build hype before releasing.

5. Featured content is moving into the spotlight on Snapchat. Last week, Snapchat released an app update that moved the “Discover” and “Live” content to the top of the stories page, TechCrunch reports. The “Discover” content was moved from a separate, optional page while the “Live” content was just reorganized at the top of the stories page. Looks like ads just got a whole lot harder to avoid.

Stay tuned for more social media news by following us on Twitter, @ovrdrv, and feel free to contact us if you need help making digital marketing work for your company.

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