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Driving Forward > Digital Marketing Blog

Google Homepage is now a billboard

by David Gibson August 29, 2012

Interesting change to the once-pristine Google homepage this week. It’s now a billboard advertising “The new $199 tablet from Google”. This isn’t the first time Google has used their home page as a billboard – in addition to recent promotions…

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Advertising

How to Use LinkedIn Advertising

by Michael Shinnick August 13, 2012

For those of you wondering the best ways to use LinkedIn’s self-serve ad platform, Hubspot released a great overview, covering such topics as images, targeting, campaign duration and much more. The link to the Q & A is here, and…

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Advertising

Are Banner Ads Dying?

by Leah Block August 7, 2012

There are a lot of people in the industry that believe that standard banner advertising will slowly be phased out for “native” advertising, which weaves a brand’s content (videos, photos, articles, etc.) in with the site’s content. In a recent…

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When It Comes To Email, Bet With “The House”

by Ty Velde August 1, 2012

Do you recognize the “marketing asset” and “value” that you have with your House Email List? This is not an asset to be taken for granted and should be viewed as one of the key weapons within your marketing arsenal.

Advertising

The Battle For The Second Screen

by Sarah Timmings July 30, 2012

The Second Screen trend is nothing new, but marketers and content creators are still struggling to define the space.

Advertising

Is your online agency living and breathing digital 100% of the time?

by Louis Gudema July 24, 2012

Traditional agencies do great work when it comes to TV, print, direct mail and other traditional channels, but only a 100% online agency can do great work in the digital sphere.

Advertising

Study Shows Consumers are OK with Retargeting

by Michael Shinnick July 13, 2012

In what Bizrate Insights is calling “a big win for the e-commerce and display retargeting industries,” 85% of online consumers had a positive or neutral attitude toward retargeting ads. Retargeting is the practice of capturing potential consumers’ attention and encouraging…

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