Marketing Archives

Driving Forward > Digital Marketing Blog

6 Customer Journeys in 8 Minutes

by Brienne Swanson April 17, 2023

Can you clearly visualize your customer journey? Mapping out a customer journey allows you to understand how your marketing efforts integrate and identify the high-impact optimization points. Watch CEO Harry J. Gold assemble six customer journeys in just eight…

Read the full article

Advertising

Overdrive Releases The 2023 Social Media Map

by Emma Ceplinskas March 27, 2023

Millions of people use social media daily to share information, make connections, and explore new interests, so maintaining a solid social media presence is of utmost importance in 2023. This requires marketers to thoughtfully assess their social strategy and prioritize…

Read the full article

Branding

Why is it Important to Have Unified Creative Across Digital Marketing Efforts?

by Brienne Swanson March 20, 2023

Creative cohesion can help brands become more recognizable and build trust with their audience. Watch Jessica O’Brien, Creative Director at Overdrive Interactive, discuss the benefits of unified creativity. Video Transcript You have two sodas in front of you. One is…

Read the full article

Advertising

Breaking Down Super Bowl LVII’s Commercial Wins and Whiffs

by Emma Ceplinskas February 16, 2023

Every year, audiences look forward to the Super Bowl for the big game, halftime show, and the new and exciting batch of commercials. To include the good, the bad, and the “what did I just watch?” we’re breaking down Super…

Read the full article

Advertising

The Ultimate Enterprise-Level Digital Marketing Ops Team

by Monamie Bir November 23, 2022

To compete and win in today’s digital-first marketplace, one must always fire all cylinders. They must be involved in all the content and decision-making stops along the customer journey. An end-to-end digital team empowers companies to capture and influence buyers…

Read the full article

Advertising

Why Do Marketers Always Need to Be Asking “And Then What?”

by Monamie Bir November 21, 2022

Overdrive Interactive CEO Harry J. Gold explores the power of a straightforward question – “And Then What?” Learn how this question – ‘And Then What’- drives digital marketers to think beyond the form completion and follow the customer journey…

Read the full article

Advertising

High-Impact Points of Customer Journey Optimization

by Monamie Bir November 14, 2022

Lift the performance of all the digital components powering your customer journey. Watch CEO Harry J. Gold visualize all your customer journey components and identify high-impact optimization points. Video Transcript “As a digital marketer. Once you stand up…

Read the full article

Advertising

The Difference Between ABM and Demand Generation

by Monamie Bir November 8, 2022

Often misused interchangeably, Account-Based Marketing and Demand Generation are vital to a marketer’s playbook. While demand generation drives awareness and purchase intent at the beginning of the customer journey, ABM concentrates efforts on a set of pre-identified target accounts. …

Read the full article

Newer Posts Older Posts