Social Media Archives

Driving Forward > Digital Marketing Blog

Video Now Available on Instagram

by Alex Bourret June 20, 2013

Over the past week or so many sources have been speculating on the addition of video to the popular photo sharing application, Instagram. Well, today it was officially announced on the Instagram blog that available for download is a new…

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Advertising

Twitter Design Guide

by Jessie Burke June 20, 2013

PLEASE READ: From April 8-April 22, 2014, Twitter rolled out a new design. See the blog post about the new design here, and visit https://www.ovrdrv.com/twitter-design-guide to download the new guide. Are you a marketing professional who is interested in learning about…

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Client Services

Bob Cargill Joins Overdrive

by Jessie Burke June 19, 2013

Overdrive would like to welcome Bob Cargill to the company as its new director of social media. Cargill comes to Overdrive with more than 20 years of marketing experience, having developed and implemented successful lead-generation campaigns in traditional, digital and social…

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Advertising

How to Effectively Leverage Social Media

by Leah Block June 18, 2013

There is no question that more and more money is being spent on social media advertising. In fact, Social Media Examiner recently reported that 65 percent of marketers plan to increase their social media ad budgets this year, reallocating funds…

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Media

How to Update to the New YouTube One Channel

by Emily Attwood June 17, 2013

YouTube has recently rolled out a new feature to all users. The new channel elements include: channel art, a channel icon, channel description and web links. Below is a step-by-step guide to switching your channel. Step 1: Go to https://www.youtube.com/onechannel…

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Social Media

Why Businesses and Brands Should Try Vine

by Bob Cargill June 13, 2013

Now that Twitter has released an Android version of Vine, there’s really no reason why anyone involved in marketing, advertising and social media shouldn’t at least experiment with this cool, new video-sharing app. Having debuted on January 24 of this…

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Analytics

Analytics Firm Tries to Upstage TV Upfronts

by Michael Shinnick May 30, 2013

The recently completed TV “Upfronts,” where TV networks show off their new fall shows for advertisers and media buyers, is a curious event. And one company tried to outline the flaws in the system, with questionable results.

Social Media

Workshop: How to Use Twitter, LinkedIn and Facebook

by Bob Cargill May 29, 2013

Given how common it is today for businesses and brands to use social media, more people than ever not only want, but need to know the ins and outs of Twitter, LinkedIn, Facebook and the like. It’s true. No longer…

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