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Driving Forward > Digital Marketing Blog

Online Marketing Begins with Listening

by Louis Gudema June 27, 2012

Contrary to the Alec Baldwin, TV/movie stereotype of sales people, the number one skill of successful sales people is listening. Only by listening can you find out what the prospect wants (in addition to their needs), shape a solution and…

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Client Services

Overdrive Picks Up 6 Golds for Digital Marketing at NEDMA Awards

by Danielle Laurion June 27, 2012

We attended NEDMA’s 31st Annual Awards for Creative Excellence last night at the Museum of Science in Boston. Back in May we announced that we received 10 finalist nominations and last night we found out which nominations received a Gold,…

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Advertising

You’re doing Twitter wrong.

by David Gibson June 26, 2012

If you are an online marketer, forget what you think you know about when to tweet, what time of the day to tweet, and even how many hashtags to include in your tweet. And that carefully crafted 140 character tweet…

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Analytics

Accept That Data is Directional

by Harry Gold June 26, 2012

Every once in a while I get an email from someone asking a question where the resulting answer creates a good blog post. So recently an attendee to one of my digital marketing seminars asked the following and here is…

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Social Media

How Bonobos Breaks Through the Clutter on Facebook

by Shaun Campos June 19, 2012

I follow a lot of brand updates on Facebook. I “Like” 471 pages to be exact. One of them always finds a way to break through the clutter. Bonobos. They’re a growing force in the now massively popular menswear category….

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Social Media

LinkedIn Rolls Out Targeted Status Updates For Brands

by Danielle Laurion June 19, 2012

After learning about LinkedIn Targeted Status Updates back in April, LinkedIn has finally released this feature to the public. To help companies better connect with specific follower demographics, companies can target their status updates based on specific criteria including: industry,…

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ClickZ

Social Media Marketing and the Brand Embrace

by Harry Gold June 19, 2012

At my agency we’ve developed a philosophy and approach we call the “Brand Embrace“. The term describes the sum total of all the digital relationships that organizations can create with their prospects and customers. In a brand embrace, a company…

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Advertising

Internet Ad Revenues Set New Record

by Michael Shinnick June 13, 2012

According to the latest Internet Advertising Bureau (IAB) advertising revenue report, internet advertising revenues set a new quarterly record with $8.4 Billion for the first quarter of 2012. This is the highest first quarter revenue ever for internet advertising, and…

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