Driving Forward > Digital Marketing Blog

Mobile (Bacon) Marketing


Oscar Meyer just launched a coast-to-coast socially-enabled marketing campaign called Bacon Barter.  Here’s the premise: they are sending a guy out to drive from the east coast to the west coast with a truckload of their Butcher Thick Cut Bacon and he has to barter for whatever he needs – gas, food, clothes, a place to sleep for the night.  He doesn’t have cash, he doesn’t have credit cards, he just has bacon.  Lots and lots of bacon.

But he isn’t really alone with all that bacon because the Oscar Meyer Facebook page has 735,000 friends.  Their Twitter feed has close to 3000 followers and the campaign’s Instagram page has been shared over 11 million times.

This is a very smart campaign – Oscar Meyer is leveraging interactions with their fan base on all their social channels, they are providing a level of crowd-sourced entertainment value with the bartered items (one guy even got a bacon tattoo), and they are firmly implanting the brand with all of their social followers.

All for the price of a truckload of bacon.


How AI is Reshaping Digital Marketing


Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies like Overdrive to embrace more technological change, as their marketing tech stacks grow…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   


Google World Infographic

Overdrive Google World Digital Marketing Infographic

Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

Get Access!   


The Digital Advertising Guide – 2nd Edition

Overdrive Digital Advertising Guide - PDF

Get your head around the many advertising options available to digital marketers today.

Get Access!   


Google Gallery

Google SEO and Search Gallery: 16 Years of Search Results Presentation

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

Get Access!   
Dev Tool:

Request: mobile-bacon-marketing
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=mobile-bacon-marketing&page=
Loaded Template: single.php