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Overdrive Interactive CEO & Unshackle Upstate Executive Director Speaking at the American Chamber of Commerce Executives Convention

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Harry Gold and Brian Sampson will present “New Media for Advocacy” at this year’s American Chamber of Commerce Executives (ACCE) Convention in Milwaukee, WI on August 6th.

At this year’s ACCE Convention, Harry Gold, CEO of Overdrive, will lead the “New Media for Advocacy” workshop alongside Brian Sampson, Executive Director of Unshackle Upstate. The ACCE Convention will be held August 4-7th at the Frontier Airlines Center in Milwaukee, Wisconsin.

The “New Media for Advocacy” workshop focuses on strategies for leveraging new media channels to drive awareness, message dissemination and grassroots engagement. The workshop will showcase the successful social media engagement efforts of the New York state based political Coalition, Unshackle Upstate, and will be held on Friday, August 6th at 11:15 AM in Room 202E.

As CEO of Boston-based digital marketing agency, Overdrive Interactive, Harry Gold’s primary mission is to create innovative online marketing programs based on real-world success and to ensure that the technology and best practices that drive those successes are continually incorporated into the methods of the agency. He is also on the forefront of developing Overdrive’s social media measurement technologies that enable marketers to measure actual leads, revenue and ROI from their social media programs.

Brian Sampson, executive director of Unshackle Upstate, is responsible for coordinating the Coalition’s political and policy agenda and advocating for reform in state government.  He is also responsible for the overall growth of the Coalition and engaging the partners and assisting them with policy initiatives.

The annual ACCE Convention offers chamber professionals opportunities to learn new techniques, gain new tools and to better understand the issues involved in working at a chamber of commerce. During the convention, attendees hear dynamic keynote presenters and attend educational sessions tailored to their professional interests, whether it is communicating the chamber’s brand, tackling critical domestic and international policy issues, or learning about trends in economic development.

About Overdrive Interactive:

Overdrive Interactive is a full-service digital marketing agency based in Boston, MA that helps clients grow their business with engaging, integrated and measurable social media marketing, search engine marketing and online media campaigns and services.  The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive Interactive serves organizations that are seeking a high level of accountability from their agencies with proprietary social media tracking and dashboard technologies that allow companies to track actual leads, revenue and ROI from their social programs.  For more information, please visit www.OverdriveInteractive.com or call 617-254-5000.

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