Online Advertising Pushes Through
Marketers are spending more of their advertising spending online due to the economies current condition. By 2013, there is a projected 15% increase in online advertising.
Driving Forward > Digital Marketing Blog
Everybody Loves Social Networking, Except Some Advertisers
Email Increases Likelihood to Buy by 50%
Why Retail Loves E-Mail
Local Web-Ad Market Cools Down
Local-ad market growth is expected to minimize compared to recent years. Predictably, the recession has forced many local businesses to cut down on their ad spending. Source: The Wall Street Journal | Media & Marketing, February 18 2009
Top Tactics for 2009
Remember Online Dating?
Online dating revenues are up, however, usage is down. The reason for this is simple- marketers are using pricing and targeting when focusing on online dating. Source: eMarketer, January 23 2009
Ad Network Prices Take a Hit
But past performance is not necessarily indicative of future results.Note: (1) Source: eMarketer, January 22 2009
Inventory: Moving Products Online
Increasing spending to reach viewers Source: eMarketer, January 9 2009