Marketing

Overdrive Releases the Demand Gen Infrastructure Infographic

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Discover DCCO: Drive. Capture. Convert. Optimize; Overdrive’s four-step approach to demand generation. This four-part infographic will help you to visualize the tactics and technologies you need to drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI. Get the infographic here: https://www.ovrdrv.com/demand-gen/ If you would like to leverage our marketing expertise for…

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Marketing

Overdrive Interactive Wins Big at 2013 W³ Awards

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Overdrive Interactive is pleased to announce that we recently won several Silver Awards at the 2013 W³ Awards!

Silver Awards are representative of outstanding work within a particular marketing category and showcase innovative and cutting edge approaches to categorical marketing initiatives.

Marketing

The Strategic Importance of Landing Pages – Three Things You Need to Consider

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In today’s ever crowded and competitive landscape, to be successful you need to consider and understand the entire engagement path of your user – from the moment they are first impressed through the point of conversion. Taking this approach enables you to create an engagement sequence that connects with the user throughout their online experience with your brand.

ClickZ

Thinking Beyond the Banner

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While you have endless choices in online media creative units, it can be a scramble to produce everything before your deadline. This is because the creative is usually being prepped and developed around IAB standard sizes (as it should), and people aren’t thinking about a) the full engagement path of the user, or b) all…

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Media

Social Media Weekly Buzz

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Welcome to the second edition of Social Media Weekly Buzz. This week, both Google and Facebook managed to steal the majority of the headlines. Gmail’s outage on Tuesday sparked widespread panic and led most people, ironically, to use Google search to investigate the incident. In addition, the oh-so familiar, yet quite stark, Google search landing…

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Client Services

You Drive Less. Shouldn’t You Save More?

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Everyone is concerned about ever-increasing gas prices and one of our clients, GMAC Insurance, has a program that offers substantial insurance premium discounts to low-mileage drivers. To support this program, Overdrive Interactive recently launched a landing page for GMAC Insurance called “The Commuter Calculator”. Using the site’s online calculator visitors can find out how much…

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