Social Media

LinkedIn Introduces Endorsements

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LinkedIn introduces its newest feature – Endorsements. LinkedIn wants to make it easier for you to recognize your talented professional connections for their skills and expertise. With that, you can now endorse your friends or colleagues for certain skills that are listed on their profile or suggest additional skills. When someone endorses you, you are…

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Advertising

How to Use LinkedIn Advertising

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For those of you wondering the best ways to use LinkedIn’s self-serve ad platform, Hubspot released a great overview, covering such topics as images, targeting, campaign duration and much more. The link to the Q & A is here, and below is a quick synposis: 1. Choose a relevant image based on your ad copy,…

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Social Media

LinkedIn Rolls Out Targeted Status Updates For Brands

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After learning about LinkedIn Targeted Status Updates back in April, LinkedIn has finally released this feature to the public. To help companies better connect with specific follower demographics, companies can target their status updates based on specific criteria including: industry, seniority, job function, company size, non-company employees and geography. For example, the majority of our…

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Social Media

Social Media Screening

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Job seekers are beginning to utilize social media sites to screen potential employees now more than ever. A recent survey was completed by Reppler to determine when and how job recruiters are screening candidates and on what social networks. The study shows that 91% of recruiters have visited a candidate’s social network profile as part…

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Social Media

LinkedIn Company Updates: Finally!

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The ‘Follow Company’ button has been around for a year and a half and tens of millions of professionals now follow over 2 million companies on LinkedIn. While following companies has always helped users access their favorite companies easily, now users will be able to interact with the companies they follow even more. Now, on…

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