Marketing

SEO & content

The ‘SEO vs. Content’ Game

By

Digital marketing is the “in” thing today. It has been for quite some time now. Within itself, though, it’s a race. A race to grab attention. A race to connect and network and a race to stand out. Words like content strategy, social media and SEO are thrown around throughout every company, from the basic…

Read the full article

Marketing

Video Tip: Integrated Digital Marketing

By

Today it’s not enough to just understand search engine marketing, paid search, online media, the general creative, or even marketing analytics. You really need to understand how those things all work together. In this short video, Harry J. Gold, CEO of Overdrive Interactive explains how all of those pieces fit together and why you need…

Read the full article

Marketing

Overdrive Releases the Demand Gen Infrastructure Infographic

By

Discover DCCO: Drive. Capture. Convert. Optimize; Overdrive’s four-step approach to demand generation. This four-part infographic will help you to visualize the tactics and technologies you need to drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI. Get the infographic here: https://www.ovrdrv.com/demand-gen/ If you would like to leverage our marketing expertise for…

Read the full article

Advertising

Search in 2014: A Year in Review

By

2014 was a year of big changes in search. The world of search was rocked by Google algorithm updates like Penguin and Panda, and impacted by new laws, updates, and tech developments. So join us as we review all the changes that came to search in 2014.

Search

Google Algorithm Update – HTTPS

By

Recently, Google announced a new signal into their search ranking algorithm – the use of Transport Layer Security, or more commonly referred to as Hypertext Transfer Protocol Secure (HTTPS).  HTTPS is an internet communications protocol that adds additional security for its users, effectively preventing man-in-the-middle attacks.  Essentially, HTTPS is the equivalent of the HTTP protocol,…

Read the full article

Search

Using AdWords Editor to Group Keywords

By

The structure of a paid search campaign has a big impact on performance. One of the most important aspects of campaign structure is the use of tightly themed keyword AdGroups. Creating several tightly themed groups of related keyword variations allows you to customize ads for each group. Doing this improves the overall relevance of the…

Read the full article

Search

A New Look for Google Sitelinks

By

How often do you pay attention to paid search ads in the Google search engine results page? Sometimes? Never? It’s likely that you’ve run into PPC advertising at some point. In a recent update, you may have noticed that certain ads look a little different. Late last month, Google began experimenting with a new form…

Read the full article