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Google +1 Button

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There has been a lot of buzz about Google’s new button +1. As a follow up to our recent post, we have put together an easy to understand guide explaining what +1 can do for you and for your business.  Specifically, you will learn how to use +1 and how +1 will effect your search…

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Advertising

Where Do Your Leads Come From? Attribution Models Paint a Clearer Picture for Online Marketers

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Virgin Atlantic and Del Monte recently announced major changes in how they measure online media – from search to social to display. Last-click to conversion is not the end all and marketers are looking across channels for answers. Traditional metrics for online media are meaningless without looking at the big picture, which should include attribution…

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Advertising

Paid Search and the Value of Branded Terms

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In developing a paid search program, it’s not uncommon to spend 99% of your energy focusing on those who “might” be interested in your product/brand and only 1% on those who are “definitively” interested in your product/brand.

ClickZ

Include Free Media in Your Online Media Plan

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One of the amazing things that has happened since I got into advertising is the growth of “free” marketing opportunities available to organizations large and small. If you go back before online marketing and media, most businesses had very few options to get the word out besides paid placements with media gatekeepers who held the…

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