search marketing Archives - Overdrive Interactive

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Overdrive Releases The 2020 Search Marketing Map

by Victoria Spero January 14, 2020

Search marketing is an essential digital marketing component that continues to evolve every year. As marketers, it’s clear that increasing your contents’ visibility and having it rank highly in the search engine results pages (SERPs) is important. Luckily, we have…

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Event

NEDMA Annual Conference 2019 Recap Part 2

by jessica o'brien May 30, 2019

The morning of the NEDMA Annual Conference may have been filled with fresh faces, eager to learn – but the afternoon was dominated by marketing warriors, equipped with actionable insights and braced for knowledge yet to come from upcoming sessions….

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Overdrive Releases 2019 Search Marketing Map

by jessica o'brien January 23, 2019

Success in marketing today means having your head around search marketing and knowing the top sites, tools, and resources. The world of search is ever-changing, so we’ve released an updated version of our Search Marketing Map to compile all the…

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Marketing

Overdrive Releases 2018 Search Marketing Map

by arine fereshetian December 20, 2017

To be a successful marketer in today’s changing landscape, marketers need to wrap their heads around the resources provided around search marketing. That’s why we created an infographic- to compile all the useful information search marketers need to succeed. Overdrive updated…

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Advertising

Microsoft Buys LinkedIn: What Does This Mean for B2B Marketing?

by Edwina De Abreu June 14, 2016

Yesterday, Microsoft announced its acquisition of LinkedIn in a $26.2 billion deal that will close later this year. Jeff Weiner, LinkedIn’s current CEO, will continue to run the company and report to Satya Nadella, Microsoft’s CEO. “This deal is all…

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Overdrive Interactive Releases 2016 Search Marketing Map

by Michele Martin May 12, 2016

To be a successful search marketer in today’s changing landscape, marketers need to have their head around search marketing. With countless resources available online, we created a one-stop infographic to help marketers do just that. Overdrive Interactive’s updated Search Marketing…

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Advertising

Google’s Huge Change to Paid Ads

by Michele Martin February 29, 2016

Google Desktop Mirrors Mobile Experience – Now Only Showing 7 Ads Google Advertising has had a major modification to how it will display your ads, with desktop search result pages to begin mirroring the mobile user experience. On February 19th…

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Advertising

Search in 2014: A Year in Review

by Carolyn Berk December 29, 2014

2014 was a year of big changes in search. The world of search was rocked by Google algorithm updates like Penguin and Panda, and impacted by new laws, updates, and tech developments. So join us as we review all the changes…

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