Overdrive

Social Media Updates This Week: Twitter’s Tailored Audiences, Facebook’s New Algorithm And Advertising Program

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Here are the social media updates you should now about from this week: Social networking site Facebook announced earlier this week that they have changed their news feed algorithm. This update was prompted to provide users with more news stories in their personal feeds targeted directly for them. The site has added several additional features…

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Advertising

Facebook Introduces Mobile Targeting for Marketplace

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On May 5, Facebook quietly announced a new targeting option for self-serve Marketplace ads. Now fully launched, advertisers have the ability to purchase Sponsored Stories on desktop and mobile news feeds.  This really translates to mobile-only targeting, which had previously only been available for Facebook-direct, insertion order buys. Facebook’s new targeting options are currently available…

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Social Media

Twitter Offers Deeper Insight to Advertisers with New Followers Dashboard

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Twitter has continued to improve its advertising suite, and with that comes the launch of its new Followers Dashboard. All businesses who invested in any of Twitter’s Promoted Products is now being offered this new feature – a measurement tool offering deeper insight on followers within the micro-blogging site. Data based on the interests, location,…

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Advertising

Facebook Ad Network – Is It Coming?

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On August 27, Mashable reported Facebook has a $33.7 billion valuation – wow. Too high? Maybe to some, and maybe not to others. Instead of debating that point, let’s look at some things that Facebook might do in the future to a) serve advertisements and b) make more money. Facebook has some pretty amazing things going…

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