web 2.0 Archives

Driving Forward > Digital Marketing Blog

Blogs & Twitter; An Online 1-2 Punch

by Andrew Abrahams December 1, 2008

Lately I have been feeling a bit overwhelmed with the number of blog posts, Twitter Tweets, Yammers, Facebook status updates, and a half dozen other online social networking devices. If you’re not lost in the jargon yet, then you probably…

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Social Media

Brand Marketer’s Wish List for Agencies of the Future

by Bianca Garcia September 8, 2008

An online digital marketing and interactive advertising survey by Sapient reveals brand marketers’ wish list for their advertising and marketing agencies. At the top of the list is greater knowledge of the digital space or expertise in interactive campaigns. Others…

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Marketing

Google Chrome and its Implications for Online Marketing

by John Liu September 3, 2008

Yesterday, Google announced their new web browser, Google Chrome, in a blog post. Chrome is an open source web browser designed to address many of the flaws with other browsers on the market today; notably, FireFox and Internet Explorer. Google…

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Social Media

Thinking of Developing a Facebook Application?

by Ty Velde June 28, 2008

You might want to read this first. Ah Facebook. Day by day, its audience and community just seems to grow larger and larger and as this audience grows, more and more businesses are looking to effectively levearge it as part…

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Landing Page Whitepaper Offers With Sub-Par Landing Pages?

by Shane Kelly June 5, 2008

Things change fast in the world of interactive marketing, so it is a good idea for most interactive professionals to subscribe to industry email newsletters in order to keep on top of the latest research, trends and best practices. As…

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Media

Maximize Return By Supplementing Social Media Marketing Campaigns (Part 1.)

by Shane Kelly June 4, 2008

Social media marketing is all the buzz today- you can’t read any online marketing newsletter or industry publication without coming across an article about the next frontier in the world of interactive marketing- social media. Most of the articles out…

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Social Media

What’s Next?

by Bianca Garcia May 8, 2008

It’s understandable why there’s so much buzz going around Social Media nowadays. Millions of consumers like me are already so deeply immersed into social networks, UGC and brand channels that it’s part of our everyday lives already. In fact, if…

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Social Media

Forrester Predicts Surge in Global Enterprise Web 2.0 Spending by 2013

by Harry Gold April 23, 2008

According to Forrester Research, enterprise spending on Web 2.0 technologies is rapidly growing and expected to continue this upward trend. With an anticipated compound annual growth rate of 43%, enterprise Web 2.0 spending is expected to reach $4.6 billion globally…

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Social Media

Expected Growth in User-Generated Video

by Harry Gold April 22, 2008

According to Screen Digest, streams of user-generated video are expected to increase by 25% in the next four years. The ad revenues from these videos are expected to increase over 85%. Source: eMarketer Report, 2008

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