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Facebook and Fendi

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Would you buy a bag designed via Facebook? What if it’s a Fendi bag, to be sold exclusively on Bergdorf Goodman? Yes, it’s true. There will soon exist a Fendi bag designed on Facebook. If you think crowdsourcing is just for techies, think again. The fashion industry is jumping on the crowsourcing trend, and the…

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Congratulations, Overdrive!

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Congratulations to all of our team members in winning 14 NEDMA awards in 9 categories in the 30th Annual NEDMA Awards for Creative Excellence! Winning this many awards is a tremendous accomplishment and really shows both the depth of our expertise and diversity of our integrated offering. Seeing the awards we won within each category, we all have…

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Social Media

Travel With a Social Twist

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Traveling can bring on a lot of unwanted (and sometimes unnecessary) stress. Having to plan schedules around the airline routes, figuring out the most efficient way to travel as a group, and even taking into consideration budgets, there’s no wonder airports are so hectic. Fortunately for us, Social Flights has been created to provide a…

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Social Media

Tweeting for Snacks

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Last week, on a hungry Friday afternoon, a few members of the Overdrive team and I decided to tap into the crowd sourcing power of Twitter to see if we could nab some tasty Pretzel Crisps. After just a few Tweets, we were all excited when Pretzel Crisps asked one of our Social Media Specialists…

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E-Commerce

Using credits to buy more than just your next Farmville pet on Facebook

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According to SmartBlog, the purchasing trend on Facebook is leading towards a revolution for online shopping.  In the not-so-distant future, users may be able to purchase products through Facebook using credits rather than dollars.  This new shopping process would eliminate the transition from Facebook page to company website for purchasing.  If this process were to…

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