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The Miracle Of Findability

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Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media and your online properties ensures that your business is present at critical touch-points throughout the discovery and decision-making…

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The Importance of Social Media Advertising

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Don’t look now, but there is no more gravy train when it comes to social media success. There is just too much competition among businesses and brands for eyeballs and wallets for any of these channels to be able to afford to give you a free ride. Organic reach has declined precipitously. Algorithms rule. You’ve…

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A Twitter Directory for Digital Marketers

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By Rachel Levy and Bob Cargill Hey, fellow marketing, advertising, social media and PR professionals! You’re extremely busy, we know. You’re attending meetings, producing reports, creating content, generating leads, closing deals and working under ridiculously tight deadline pressure. We get it. We’re in the same boat. To help you find all the industry news, information,…

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A review of the End-to-End Digital Marketing workshop

“End-to-End Digital Marketing Workshop” – Recap

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Harry J. Gold, CEO and Founder of Overdrive Interactive, treated the office this past week with his well-known workshop “End-To-End Digital Marketing.” This is the same workshop he does for fortune 500 companies across the world on behalf of the Association of National Advertisers (ANA).  In This 4-hour workshop was made available for office visitors…

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Hashtags matter

How to #Hashtag Your Instagrams Like a Pro

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Instagram is here to stay, ending 2015 with 400 million active users, paid advertising, a variety of video updates, new filters to choose from, and even some kids named after those filters. It offers your brand the opportunity to interact with your audience in an aesthetically pleasing and organic manner. The first step is figuring out what…

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2016 digital marketing predictions and trends

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Mobile morphs http://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/15-unstoppable-trends-which-will-shape-marketing-in-2016/ Devices accessing internet and content have morphed considerably over the past few years, especially when you look at add on devices like Googles Chromecast and Amazons Firestick and of course the Apple iWatch. Smartphones have become defacto and ever more popular (thanks for the Google Cardboard @michaelorlinski), while Games consoles and Smart TVs have become…

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Account based marketing adoption

How to Fix Your B2B Marketing Problem

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The B2B Marketing Problem 97% of B2B website visitors ignore calls-to-action and remain unknown (Source:Adobe) 82% of B2B website visitors are not potential customers (Source:Demandbase) 67% of CMO’s struggle to prove the long-term impact of spending (Source:CMO Survey) 60% of website visitors bounce without interaction after one page (Source:Marketo) 50% of marketing-generated leads are not…

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