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Online Marketing Begins with Listening

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Contrary to the Alec Baldwin, TV/movie stereotype of sales people, the number one skill of successful sales people is listening. Only by listening can you find out what the prospect wants (in addition to their needs), shape a solution and overcome their objections. We’ve all experienced clueless sales people who just launch into their pitch…

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Advertising

You’re doing Twitter wrong.

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If you are an online marketer, forget what you think you know about when to tweet, what time of the day to tweet, and even how many hashtags to include in your tweet. And that carefully crafted 140 character tweet you just wrote – it’s too long. According to a new report by Buddy Media,…

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Analytics

Accept That Data is Directional

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Every once in a while I get an email from someone asking a question where the resulting answer creates a good blog post.  So recently an attendee to one of my digital marketing seminars asked the following and here is how I responded. Question: Thank you very much for your seminar. I found it EXTREMELY…

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Social Media

LinkedIn Rolls Out Targeted Status Updates For Brands

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After learning about LinkedIn Targeted Status Updates back in April, LinkedIn has finally released this feature to the public. To help companies better connect with specific follower demographics, companies can target their status updates based on specific criteria including: industry, seniority, job function, company size, non-company employees and geography. For example, the majority of our…

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ClickZ

Social Media Marketing and the Brand Embrace

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At my agency we’ve developed a philosophy and approach we call the “Brand Embrace“. The term describes the sum total of all the digital relationships that organizations can create with their prospects and customers. In a brand embrace, a company uses all its marketing efforts to truly connect with their target audience in a lasting…

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Advertising

How to Structure a Productive Brainstorm

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As marketers, our world is based in ideation.  How these ideas are developed and flushed out can sometimes be a time consuming marathon of chatter or worse, a silence  that makes you panic. Fear not, this process doesn’t need to be painful or drawn out.  Follow these five steps and you’ll be conducting efficient and effective brainstorming…

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