Social Media

You Don’t Need a Million Fans!

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I know this is kind of old hat but I still feel like a lot of social media marketing conversations I am in boil down to Facebook fan count and engagement. Now I’m not going to say that fans aren’t important, but let’s face it – the vast majority of companies are never going to…

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Media

Google Images: A Redesigned Search Experience

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If you searched for an image on Google the last couple weeks, you may have noticed some changes. In late January last month, Google launched their redesigned images tool aiming to provide a better search experience, as announced on the Webmaster Central Blog. So what does this mean? What’s new? Image results are displayed in…

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Email

What Is Marketing Automation and 4 Reasons To Use It?

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At the most basic level, marketing automation is the use of an integrated marketing tool which allows a portion of the marketing workflow involved with driving the prospect further down the conversion funnel to be automated.  Once a person enters the marketing database, whether from a Google AdWords campaign and dedicated landing page or from…

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Analytics

Big Data: 21st Century’s Nostradamus?

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Data is everywhere – what you eat, where you work, what you buy. Paraphrasing Forrester Research, the aggregation of massive amounts of data such that its volume, velocity, and variety make it difficult to store, process, and access, is known as “big data”. And big data is being used in some pretty remarkable ways. Traditionally,…

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