Overdrive

Social Media Recap: What Went Down in Social Media

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The Social Media world was buzzing with activity this past week, here’s a recap on some of the major happenings. Earlier this week, Facebook announced an upgrade to their year old lookalike audiences’ ad initiative. The latest update allows advertisers to identify, track and target people with similar characteristics to those who visit their websites,…

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Marketing

Overdrive Interactive Releases New Guide, “10 Ways Your Brand Can Stand Out on Twitter”

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Created for organizations who want to build their brands on Twitter, this guide will help you to boost your levels of engagement, reach and community size. This social media marketing guide will show you: How to gain Twitter users’ trust, support and loyalty Secrets for transforming followers into prospects, customers and brand advocates Methods for…

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Marketing

Harry Gold & Bob Cargill Shine, Opening & Closing NEDMA’s 2014 Direct Marketing Innovations Symposium

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Yesterday, March 13, 2014, the New England Direct Marketing Association (NEDMA) held its annual Direct Marketing Innovations Symposium at the Microsoft Technology Center (MTC) in Cambridge, MA. Each year, this event brings together direct marketers from a variety of industries and mediums, ranging from consumer goods to industry solutions, direct mail to inbound digital marketing….

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Advertising

The Oscars

Newsjacking the Oscars: Brands Who Won

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Ellen DeGeneres might have racked up the most retweets ever at the Oscars on Sunday, but she was not the only one getting attention. Several brands took the opportunity to promote themselves through the annual awards show. More and more brands are taking the opportunity to newsjack (when a company latches onto a trending news…

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