Driving Forward > Digital Marketing Blog

Super Bowl Ads … Worth it or not?

by Michael Shinnick January 8, 2013

With Super Bowl XLVII (that’s 47) about a month away, the coverage of the advertising is sure to pick up. From the price of a 30-second spot ($4 million!) to who is, and isn’t, advertising, the commercials get almost as…

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Media

UK teenagers without the Internet are “educationally disadvantaged”

by David Gibson January 4, 2013

A recent study, conducted by Oxford University’s department of education and partially funded by the British Educational Communications and Technology Agency (BECTA), examined how UK teenagers are using the internet and came away with two interesting conclusions: 1. Teenagers who…

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Advertising

The Importance of Programmatic Marketing

by Leah Block December 13, 2012

There is a large shift in media right now, where more and more marketers are taking advantage of programmatic marketing (automated marketing based on a computer algorithm). Starting with ad exchanges, there has been a significant rise in marketers using…

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Media

YouTube Adds Ability to Link to Associated Website via Annotations

by Shane Kelly December 7, 2012

YouTube Annotations have been around for a long time, and allow YouTube channel managers the ability to create bubbles of copy and clickable hotspots, overlaid on a video, which could include links to other YouTube videos. Annotations are a great…

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Advertising

The American Magazine is Dead

by David Gibson December 4, 2012

Well, maybe not dead but it isn’t feeling very well. Magazine circulation has been declining for many years which means that magazines are caught in a downward spiral of smaller subscription revenue, rising costs for production, and lowered ad spend…

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Meta Tags Do Matter for SEO!

by Harry Gold November 30, 2012

A question we often get from clients is whether meta tags really still matter in SEO. (The people who ask this heard a pernicious and never ending rumor that Google and other search engines ignore meta tags.) My answer to…

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E-Commerce

Amazon and Mobile Score Big in Black Friday Shopping Results

by Michael Shinnick November 29, 2012

Over 57 million people visited online retail sites on Black Friday, which was up 18% from 2011. So as you start your shopping this holiday season, consider the recent findings of a Harris Interactive poll that highlight the top destinations…

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