Driving Forward > Digital Marketing Blog

Demographic Targeting for Search Advertising Rolls Out

By

Google announced this week that demographics for search ads (DFSA), which was already in beta, is now being rolled out to advertisers everywhere.

This new feature will make it possible for you to reach your target audience more effectively by adjusting your bids according to age and gender, or excluding them altogether.

For example, if you’re advertising to senior B2B executives, now you can adjust your bids to zero in on a specific age range. Or if you’re a retailer who offers women’s apparel, you can exclude men from your campaign.

Said Michael Orlinski, VP of Search and Media at Overdrive Interactive, about this news, “With the inclusion of demographic targeting to paid search, we’re looking forward to better tailoring messaging and reducing wasted impressions for our paid search clients. While this opportunity is only available to target logged-in users, it’s another great filter to test and learn from.”

To learn more about this and other recent Google search ad news, see the Google Inside AdWords blog here or contact us at Overdrive anytime.

Advertising

How AI is Reshaping Digital Marketing

By

Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies like Overdrive to embrace more technological change, as their marketing tech stacks grow…

Read the full article

Event

December 9, 2019

Become a Marketing Engineer at MTech Summit. Register now to get a $60 discount.

Register Now!

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Infographic

Google World Infographic

Overdrive Google World Digital Marketing Infographic

Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

Get Access!   

eBook

The Digital Advertising Guide – 2nd Edition

Overdrive Digital Advertising Guide - PDF

Get your head around the many advertising options available to digital marketers today.

Get Access!   

Presentation

Google Gallery

Google SEO and Search Gallery: 16 Years of Search Results Presentation

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

Get Access!   
Dev Tool:

Request: demographic-targeting-for-search-advertising-rolls-out
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=demographic-targeting-for-search-advertising-rolls-out&page=
Loaded Template: single.php