Introducing the Insights Dashboard from Facebook
Yesterday Facebook announced their improved analytics tools which will allow Facebook administrators to have better visibility into how their pages are performing. Facebook has incorporated the basic components of the pre-existing insight data but they have added more components, data and functionality for a better, more detailed analysis. Some highlights of the new features are:
- – The new insight dashboard will not only work for Facebook pages but also for Facebook applications and websites (using social plugins and the Facebook API).
- – You will be able to view analytics around individual stories or posts on your page. The dashboard will show you how the content produced on your page performs, how your fans interact with it and the content’s reach.
- – Administrators will be able to understand which tab within their Facebook page has the most traffic and which sites are the top referring sites to their Facebook page.
- – There is a greater demographic analysis of the Fans of your page. Allowing you to see the data through new visualization tools and additional metrics.
- – The dashboard now displays fan interaction and growth on a more granular level in addition to the old metrics. The additional data will also show you day over day change in key metrics, allowing users to have a better understanding of key activities their users are taking on the given page.
- – Overall the Facebook insights are more dynamic, visually appealing and interactive through the inclusion of more granular data and additional metrics.
These new features were introduced at the f8 conference and are part of Facebooks’s plans for building a stronger analytics tool to help provide administrators with better metrics. For now, administrators need to go to go Facebook.com/Insights to see the new dashboard, as the old insights still reside on the actual Facebook tabs. We are hoping that as Facebook continues to explore these new functionalities, add additional analytical features, and pull more information through the Open Graph that we will be able to export these charts and data to help develop a more complex analysis in social media measurement. Read on for a more detailed description of the new features on the Facebook Insight Dashboard:
The last part of this subsection is Page Activity where administrators can see how their fans have chosen to engage with the brand beyond liking and commenting on posts. This chart details mentions, discussion posts, reviews, wall posts and video posts.
Overall, Facebook has made many changes to the insights data and has plans to continue to develop the dashboard further. We will have to stay tuned to find out if some features such as setting date ranges for data and exporting graphs are incorporated. However, in the meantime, this is a great addition to the arsenal of analytics that Facebook is now providing administrators and social media marketers.