Tracking Social ROI with SocialEye

A guide to tracking and optimizing social media ROI. Over 25 real life social media metrics and dashboards showing social connections, engagements, leads and actual social media ROI.

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Some notable features of the whitepaper include:

  • Social connections: Fans, subscribers and followers
  • Social Channel Views: Social site page views, video plays, etc.
  • Engagement: Likes, comments, shares, retweets and other interactions
  • Traffic: Clicks, visits and page views
  • Leads: How social media marketing impacts lead generation programs
  • Revenue: eCommerce sales volume and revenue
  • Media Equivalent Value: What the user would have paid if they had purchased the impressions, clicks, video views and page views delivered by social media through conventional online channels

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