You know that old keychain you have with your name on it? You know the one I’m talking about, it’s the one that your parents bought from the tchotchke store when you were a kid that you’ve been holding onto all these years. Well, Coke in the UK is taking this idea of personalization up…
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With Super Bowl XLVII (that’s 47) about a month away, the coverage of the advertising is sure to pick up. From the price of a 30-second spot ($4 million!) to who is, and isn’t, advertising, the commercials get almost as much coverage as the actual game. Is it worth it? An Ad Age piece says…
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