What if I told you how the YouTuber, Casey Neistat, created search demand for a product by 300% (from 125K to 500K monthly searches)? This happened for the electronic skateboard manufacturer, Boosted Board. Who is Casey Neistat? Casey Neistat is a popular YouTube filmmaker and Vlogger living in New York City with over seven million…
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I had the opportunity to cover NEDMA’s 2017 annual conference with Overdrive Interactive this year, and was blown away by the presentations, exhibits, and general milieu. Hosted by NEDMA at Bentley University in Waltham, MA, the day was full of interesting factoids, mind-blowing marketing revelations, and delicious brownie platters. The conference opened with Nancy Harhut’s…
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Andy Warhol was right when he said, “In the future, everyone will be world-famous for 15 minutes.” Then again, maybe he was putting it too mildly. Today, thanks to social media, everyone has the opportunity to be famous for an indefinite period of time, not just 15 minutes. Look at Casie Neistat. Or King Bach….
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Do you love Facebook Live and Periscope? Well, get your phones ready – there’s a new kid on the block, and it’s growing fast! Meet Live.ly, the live streaming platform of Musical.ly. Initially only available for stars and celebrities, Live.ly is now available for all users. (Source) When Musical.ly was launched for music and lip-syncing,…
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YouTube Annotations have been around for a long time, and allow YouTube channel managers the ability to create bubbles of copy and clickable hotspots, overlaid on a video, which could include links to other YouTube videos. Annotations are a great way to increase engagement on YouTube and serve up related video content to your audience….
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It’s that time of year again…the Boston Marathon is over, the Red Sox are back, and Bruins fans across New England are grooming their Playoff Beards. But this year the Bruins have gone digital and the Bear has been unleashed. The Boston Bruins Digital Entertainment Network (DEN) is a massive effort to increase non-ticket revenue…
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Video marketing has been a crucial part of brand strategies for marketers since 2009 and should play an even larger role in your online marketing strategy for 2012. Well managed video marketing increases brand awareness, drives traffic to websites, and builds solid relationships with prospects and customers. U.S. online video marketing spending is expected to…
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