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SEO for Video Series: Double Your Views With These Proven YouTube SEO Tactics

by Victoria Spero March 12, 2020

Video is one of the most useful tools in your digital marketing arsenal. Among its advantages are engaging with users and driving traffic to your website. Unlike still images and pure text ads, video forces users to stop scrolling in…

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Boston SEO

SEO for Video Series: Three Video Optimization Secrets to Outsmart Your Competitors

by Christina Driscoll March 9, 2020

In our new series on SEO for video, we’re giving away our best-kept secrets on video optimization. You’ve probably heard the term video optimization before – but how do you make sure your videos are optimized for YouTube? Well, lucky…

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Boston SEO

SEO for Video Series: Don’t Use 3rd Party Video, Here’s Why

by Victoria Spero February 17, 2020

Overdrive Interactive takes pride in the fact that our team is made up of digital marketing experts. With that, we have an opportunity to share the knowledge of our experts with those who may be seeking to educate themselves or…

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Event

Recap: Overdrive Interactive Attends NEDMA’s 2017 Annual Conference

by Jeff Selig May 16, 2017

I had the opportunity to cover NEDMA’s 2017 annual conference with Overdrive this year, and was blown away by the presentations, exhibits, and general milieu. Hosted by NEDMA at Bentley University in Waltham, MA, the day was full of interesting…

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Branding

Video Marketing on Social Media

by Bob Cargill January 11, 2017

Andy Warhol was right when he said, “In the future, everyone will be world-famous for 15 minutes.” Then again, maybe he was putting it too mildly. Today, thanks to social media, everyone has the opportunity to be famous for an…

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Marketing

A ‘Live.ly’ new app!

by Sharvi Mewada July 20, 2016

Do you love Facebook Live and Periscope? Well, get your phones ready – there’s a new kid on the block, and it’s growing fast! Meet Live.ly, the live streaming platform of Musical.ly. Initially only available for stars and celebrities, Live.ly…

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Media

YouTube Adds Ability to Link to Associated Website via Annotations

by Shane Kelly December 7, 2012

YouTube Annotations have been around for a long time, and allow YouTube channel managers the ability to create bubbles of copy and clickable hotspots, overlaid on a video, which could include links to other YouTube videos. Annotations are a great…

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Advertising

Welcome to the Bruins DEN

by Melissa Bazillion April 24, 2012

It’s that time of year again…the Boston Marathon is over, the Red Sox are back, and Bruins fans across New England are grooming their Playoff Beards. But this year the Bruins have gone digital and the Bear has been unleashed….

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