Driving Forward > Digital Marketing Blog

Overdrive Takes on Sky Zone

by Emily Attwood January 31, 2014

Yesterday, the Overdrive team headed to our client, Sky Zone Boston, for some afternoon fun! Who doesn’t love jumping on trampolines — and did I mention that it’s a great workout? The team headed out of the office around 3:30pm for our…

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Overdrive

Overdrive Releases 14 Ways to Link Social and SEO

by Jessie Burke January 28, 2014

More and more companies are beginning to recognize the value of both social media marketing and SEO campaigns, but many still aren’t connecting the dots between the two. As practitioners of both social media marketing and search marketing, Overdrive Interactive has…

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Advertising

Under Armour Leverages Data and Display Ads for Holiday Shopping

by Michael Shinnick January 21, 2014

This may be a bit of “old news,” but very interesting nonetheless. Under Armour, an athletic apparel company and siphon of my money, leveraged real-time customer data and online display ads to promote winter sales during the holiday season. In…

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Overdrive

Firefly Festival Goes Digital

by Emily Attwood January 21, 2014

‘Tis the season for music festivals across the country! I for one have always wanted to go to a music festival in my twenties because I feel like it’s one of those things you have to experience at least once….

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Marketing

The 3 Truths of Content Strategy

by Seth Richtsmeier January 20, 2014

Do you want to better understand your audience? Several employees here at Overdrive are enrolling in the free online course, Content Strategy for Professionals, at Coursera.org. In the first week, which is ongoing and still open for registration, you’ll learn…

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Overdrive

Melissa Bazillion Joins Overdrive

by Jessie Burke January 16, 2014

Overdrive would like to welcome Melissa Bazillion back to the agency as Overdrive’s new Media Supervisor. Bazillion comes to Overdrive with more than 7 years of media experience at digital marketing agencies such as AMP Agency and Carat, where she has…

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