Driving Forward > Digital Marketing Blog

Overdrive Releases the 2023 Artificial Intelligence Marketing Map

by Emma Ceplinskas May 3, 2023

Artificial intelligence (AI) will be a hot topic in marketing in 2023. Therefore, staying up to date on the latest AI technologies will be essential for marketers to improve the overall customer journey. Overdrive has updated the 2023 Artificial Intelligence…

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Analytics

Overdrive Launches the 2023 Search Map

by Christina Lata April 21, 2023

Search marketing is fundamental to increasing a brand’s online presence, whether paid ads or keyword-saturated action pages. It allows companies to achieve the coveted front page of search engines. However, the search marketing sphere constantly evolves, and algorithms update, leaving…

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Lead Generation

6 Customer Journeys in 8 Minutes

by Brienne Swanson April 17, 2023

Can you clearly visualize your customer journey? Mapping out a customer journey allows you to understand how your marketing efforts integrate and identify the high-impact optimization points. Watch CEO Harry J. Gold assemble six customer journeys in just eight…

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Branding

How Does Creative Help Conversions?

by Brienne Swanson April 10, 2023

Practical creativity can enhance your messaging, increase brand recognition, and drive sales. Watch Jessica O’Brien, Creative Director at Overdrive Interactive, explain how creativity can convert prospects into customers. After the video, contact us to learn more about our creative and…

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Advertising

Overdrive Releases The 2023 Social Media Map

by Emma Ceplinskas March 27, 2023

Millions of people use social media daily to share information, make connections, and explore new interests, so maintaining a solid social media presence is of utmost importance in 2023. This requires marketers to thoughtfully assess their social strategy and prioritize…

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Branding

Why is it Important to Have Unified Creative Across Digital Marketing Efforts?

by Brienne Swanson March 20, 2023

Creative cohesion can help brands become more recognizable and build trust with their audience. Watch Jessica O’Brien, Creative Director at Overdrive Interactive, discuss the benefits of unified creativity. Video Transcript You have two sodas in front of you. One is…

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Advertising

Breaking Down Super Bowl LVII’s Commercial Wins and Whiffs

by Emma Ceplinskas February 16, 2023

Every year, audiences look forward to the Super Bowl for the big game, halftime show, and the new and exciting batch of commercials. To include the good, the bad, and the “what did I just watch?” we’re breaking down Super…

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Advertising

The Ultimate Enterprise-Level Digital Marketing Ops Team

by Monamie Bir November 23, 2022

To compete and win in today’s digital-first marketplace, one must always fire all cylinders. They must be involved in all the content and decision-making stops along the customer journey. An end-to-end digital team empowers companies to capture and influence buyers…

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