In the past, many users have found difficulty in accurately measuring the amount of traffic that a website received from Twitter. Today, the company has officially announced Twitter Web Analytics – a tool that identifies the level of traffic that comes from Twitter, and the effectiveness of a tweet button that is integrated on a website. It’s about time.
The Twitter Developer’s blog discusses how its recent acquisition of BackType, announced earlier this summer, has been the driving force behind the new Twitter Web Analytics. For businesses, the benefits are clear: successful tracking and insight on initiatives within the platform.
This new tool will show businesses how much of their content is being shared throughout Twitter, how much traffic is being referred from this platform to their website, and show how effective an integrated Tweet button is on their site.
Twitter is slowly rolling out this new feature to groups of users and making it available to all website owners in the coming weeks. It’s been a long time coming for Twitter to release an analytics tool, and this could be key to the continued success of this social media platform.
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