Technology Archives

Driving Forward > Digital Marketing Blog

3 Reasons Why Google’s Acquisition of Green Throttle Matters

by Erik Connolly March 20, 2014

Google recently acquired multiple assets from Green Throttle Games. The terms of the deal have yet to be disclosed, but co-founders Matt Crowley and Karl Townsend have joined the Google team. The third co-founder, Charles Huang, who is best known…

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Five Google Chrome Extensions I Use Daily

by Gregory Moore March 3, 2014

If you’re anything like me, you realize that there is only so much time you can spend each day whittling away at your ever-growing to-do list. Anything I can do to help myself shave even a few minutes off of…

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Advertising

Upcoming ‘Second Screen’ Ad Formats to Target Based on Keywords Spoken on TV

by Shane Kelly January 14, 2014

The new ad platform pioneered by Innovid and Cisco will take a unique approach – targeting ads to users on the second screen based on keywords being mentioned on the first screen. By tapping into microphones on mobile devices, the platform can listen to the TV broadcast (first screen) and serve up mobile ads (second screen) related to the keywords mentioned in the broadcast.

Technology

Google Acquires Home Automation Company, Nest Labs, Inc. for $3.2 Billion… But Why?

by Jessie Burke January 14, 2014

Yesterday, January 13, 2014, marked the first day of the second full workweek of the new year. While the rest of us were patting ourselves on the back for having made it through the first, the Acquisitions Team at Google…

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Marketing

NEDMA Marketing Technology Summit 2013

by Jordan Fontana October 7, 2013

Last Tuesday, October 1, 2013, the New England Direct Marketing Association (NEDMA) held its Marketing Technology Summit at the Boston Common Hotel & Conference Center. The conference focused on the innovation that drives ROI, but much of the material presented also…

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Advertising

Overdrive Interactive Google World Infographic: All the Stuff Currently Operated by Google

by Jessie Burke July 24, 2013

To most of the world Google is about search, but the reality is that the company is much, much more. Search engine marketing and digital agency Overdrive has identified over 200 websites, technologies and companies currently owned and operated by Google, and…

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Media

Instagram Video vs. Vine

by Jessie Burke June 25, 2013

With 89 million Americans watching an average of 1.2 billion online videos every day, video sharing has become a significant aspect of social media. Vine — an app that allows users to create looping videos with a time limit of…

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