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Driving Forward > Digital Marketing Blog

Webinar Series – SEM Success for B2B

by Michele Martin February 9, 2016

For many marketers in B2B – SEM success that yields a viable cost per lead or a high volume of quality leads can be elusive. Click volume can be low, click costs can be very high, and lead quality can…

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Advertising

2016 digital marketing predictions and trends

by Jeff Selig December 22, 2015

Mobile morphs http://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/15-unstoppable-trends-which-will-shape-marketing-in-2016/ Devices accessing internet and content have morphed considerably over the past few years, especially when you look at add on devices like Googles Chromecast and Amazon’s Firestick and of course the Apple iWatch. Smartphones have become defacto…

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Advertising

5 Dos of Facebook Advertising

by Kelsey Alexander October 27, 2015

It’s no secret that paid media advertising is on the rise, and Facebook is leading the way. In 2015, the click through rate (CTR) of a Facebook ad averages 1.5%, making it a cost-effective choice for advertisers. But not all…

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Social Media

Emoji 101

by Edwina De Abreu October 14, 2015

Last week we discussed the recent release of Facebook’s “Empathy” button, which turned out to be six emoji-based buttons called “Reactions”, and what the general response has been. These Reactions will give users more options to express their opinions on…

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Advertising

Google Rolls Out “Buy Button” to Make Mobile Transactions Easier

by Alex Schroeder August 5, 2015

There’s no question that smartphones and mobile technology play a huge role in our daily lives, whether it be browsing the app store or surfing social media. From 2013 to 2014 alone, mobile internet usage increased by 67 percent. Thanks…

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Analytics

Tracking Social ROI with SocialEye: Updated Guide Released!

by Jessie Burke June 4, 2015

Overdrive Interactive has re-released our Tracking Social ROI whitepaper, a guide that presents and discusses over 25 real life social media metrics that marketers can use to both optimize their social media marketing and track its ROI. This whitepaper shows actual dashboard…

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Advertising

Search in 2014: A Year in Review

by Carolyn Berk December 29, 2014

2014 was a year of big changes in search. The world of search was rocked by Google algorithm updates like Penguin and Panda, and impacted by new laws, updates, and tech developments. So join us as we review all the changes…

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Marketing

Apple’s Marketing Reflection on the iPhones 6 and 6 Plus

by Caroline Ryan October 1, 2014

On September 19th, longtime fanatics of Macintosh waited in line for hours just to be one of the first recipients of Apple’s newest iPhones—the iPhone 6 and iPhone 6 Plus. Apple followers have been spreading rumors about the phones for weeks—even…

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