Importance of Meta Data and How to Write It
What is Meta Data?
Meta Data Code
A title tag is the strongest signal to Google. You are essentially telling the visitor and Google the content within the link in the search results in under 65 characters. A title tag is one of the most important ranking signals considering its visibility within Google’s search engine results page with a blue hyperlink for each listing.
If the content on your webpage does not match a searchers intent, they will select their browser’s back button, thereby signaling to Google the page does not provide enough value to be in the top three positions for a keyword.
No time to write title tags for all your pages? Ask us to write them for you with selected target keywords.
SEO Best Practice for Title Tags
- Use two target term keywords, one based on page content at the beginning of the Title Tag.
- No more than 65 characters in length to avoid truncation in search results.
- End each title tag with your brand name. For your homepage, if your brand is well-known or receives a lot of navigational searches, insert the brand first for a better search experience Note: Your brand name is not included in the 65 character limit.
Title Tag HTML Code
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SEO Best Practice for Meta Descriptions
- Contain one to two terms from your target terms as well as one or two terms based on the page’s content.
- Limited to 150 characters to avoid truncation in search results.
- Avoid extraneous descriptions and bridge phrases with conjunctions. Use concise statements, instead.
Meta Description HTML Code
Meta keywords are not for humans to view. They are implemented in the HTML code of a page to describe the content on the page using target keywords for search engines.
SEO Best Practice for Meta Keywords
- 8 – 12 Keywords.
- 60% of keywords should come from your target terms; 40% should come from naturally occurring keywords on the page.
- Include terms used in the title tag and meta description.
Meta Keywords HTML Code
Do You Need Meta Keywords?
- WRITE your meta data for HUMANs, then Google! Google does a good job of figuring out your page’s content.
- Start by optimizing your most important pages with a targeted title tag, meta description, and meta keywords.
- Finish the remaining meta data once you have implemented your most important pages
- Tactic: Optimize Meta Data by Page
- Visit Google Webmaster Tools (Google Search Console) or Google Analytics –> Acquisition –> Google Search Console –> Landing Page an analyze the click-through-rate by landing page to see what a page’s CTR has been. With these Google tools, you can discover a page’s top keywords by impressions, clicks, and ranking in search results to see if a word or phrase in your title tag or meta description is underperforming.