Driving Forward > Digital Marketing Blog

Study Shows Consumers are OK with Retargeting

by Michael Shinnick July 13, 2012

In what Bizrate Insights is calling “a big win for the e-commerce and display retargeting industries,” 85% of online consumers had a positive or neutral attitude toward retargeting ads. Retargeting is the practice of capturing potential consumers’ attention and encouraging…

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Advertising

Overdrive Event at Future M

by Bianca Garcia July 5, 2012

Overdrive will be part of Future M this coming fall. On October 25, Overdrive will host a session called The Next Generation of Rich Media with a panel featuring some of the industry’s leading rich media experts. Rich media has…

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Online Marketing Begins with Listening

by Louis Gudema June 27, 2012

Contrary to the Alec Baldwin, TV/movie stereotype of sales people, the number one skill of successful sales people is listening. Only by listening can you find out what the prospect wants (in addition to their needs), shape a solution and…

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Client Services

Overdrive Picks Up 6 Golds for Digital Marketing at NEDMA Awards

by Danielle Laurion June 27, 2012

We attended NEDMA’s 31st Annual Awards for Creative Excellence last night at the Museum of Science in Boston. Back in May we announced that we received 10 finalist nominations and last night we found out which nominations received a Gold,…

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Marketing

Five Books to Add to Your Summer Reading List

by Sarah Mitus June 21, 2012

One of my favorite summertime traditions is sitting in the sun with my toes in the sand catching up with a good book. I tend to share this tradition with others, trading books, talking about them at length, and ultimately…

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