Advertising

Overdrive Interactive Wins Big at 2014 W³ Awards

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Overdrive Interactive is pleased to announce that we recently won two Silver Awards at the 2014 W³ Awards!

Silver Awards are representative of outstanding work within a particular marketing category and showcase innovative and cutting edge approaches to categorical marketing initiatives.

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The Oscars

Newsjacking the Oscars: Brands Who Won

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Ellen DeGeneres might have racked up the most retweets ever at the Oscars on Sunday, but she was not the only one getting attention. Several brands took the opportunity to promote themselves through the annual awards show. More and more brands are taking the opportunity to newsjack (when a company latches onto a trending news…

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Advertising

Happy Holidays from Overdrive Interactive!

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Overdrive Interactive has created a socially-enabled, totally shareable set of 12 original festive memes to help spread the holiday spirit. Some are cute, others more traditional, and still more just downright funny! Check them out at ovrdrv.com/meme and share them with your friends and loved ones to send season’s greetings and spread some holiday cheer!

Advertising

The Digital Advertising Guide is Released by Overdrive Interactive

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Overdrive Interactive has released the eBook version of the agency’s Digital Advertising Guide on the Overdrive website. This free guide includes over 85 pages of descriptions, explanations, examples and images from the world of digital and online advertising. The guide covers ad formats including banners, rich media, video, mobile, search and social, as well as targeting…

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