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Boston SEO firm Overdrive Interactive CEO to Present Vistaprint Social Case Study at the Online Marketing Summit Boston


CEO of Overdrive Interactive, Harry Gold and Public Relations Manager of Vistaprint, Jeff Esposito will present how social media complements integrated campaigns at the Online Marketing Summit Boston

Boston SEO firm Overdrive Interactive CEO, Harry Gold, and Vistaprint Public Relations Manager, Jeff Esposito, will present a session entitled “How Vistaprint Leverages Social Media to Help Micro Businesses Make an Impression”, a Vistaprint Case Study, at the Online Marketing Summit (OMS) Boston on Wednesday, July 7, at the Courtyard Boston Downtown/Tremont.

The presentation, “How Vistaprint Leverages Social Media to Help Micro Businesses Make an Impression”, is scheduled to take place at 3:20PM and will focus on Vistaprint’s ability to increase awareness in the micro business community by weaving social media marketing components into their Make an Impression integrated campaign. The presentation will explore methods Vistaprint utilized to leverage interactive contests, Facebook, Twitter and social sharing technologies to increase brand awareness and customer engagement on the social web. The presentation will feature Overdrive’s social contest platform currently visible at 1-800-Vistaprint.com/contest.

The OMS Summer Tour is a series of Social Media Training Workshops and Marketing Events taking place in 23 cities across the United States this summer. OMS presentations focus on B2B, B2C and Social Media Integration Case Studies and Best Practices, with each one-day conference featuring opportunities for networking, training and one-on-one interactive lab consultations with industry thought-leaders. The OMS Summer Tour will feature over 400 experts in the field of online marketing in total.

To tweet about online marketing at the OMS Boston conference, please utilize the #OMSBOS hashtag.

About the Online Marketing Summit

Online Marketing Summit focuses on providing educational content without the distractions of vendors or exhibits. OMS enables attendees across the country to attend hands-on training workshops, thought-leadership presentations, peer-to-peer collaboration and one-on-one personalized labs on subjects from SEO and Social Media to eCommerce, Website Usability, Paid Search, and Email Marketing, as well as other online marketing and business topics. A full list of the remaining cities, dates, and subject matter can be found at www.onlinemarketingsummit.com.

About Overdrive Interactive

Overdrive Interactive is a full-service digital marketing agency based in Boston, MA that helps clients grow their business with engaging, integrated and measurable social media marketing, search engine marketing and online media campaigns and services.  The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive Interactive serves organizations that are seeking a high level of accountability from their agencies with proprietary social media tracking and dashboard technologies that allow companies to track actual leads, revenue and ROI from their social programs.  For more information, please visit Overdrive or call 617-254-5000.

About Vistaprint

Vistaprint N.V. (Nasdaq:VPRT) empowers more than 8 million micro businesses and consumers annually with affordable, professional options to make an impression. With a unique business model supported by proprietary technologies, high-volume production facilities, and direct marketing expertise, Vistaprint strives to offer a wide variety of products and services micro businesses use to expand their business. A global company, Vistaprint employs approximately 2,200 people, operates 22 localized websites globally and ships to more than 120 countries around the world. Vistaprint’s broad range of products and services are easy to access online, 24 hours a day at www.vistaprint.com.

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