E-Commerce Archives

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Under Armour Leverages Data and Display Ads for Holiday Shopping

by Michael Shinnick January 21, 2014

This may be a bit of “old news,” but very interesting nonetheless. Under Armour, an athletic apparel company and siphon of my money, leveraged real-time customer data and online display ads to promote winter sales during the holiday season. In…

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Advertising

How Paid Search Advertisers Can Benefit From the Boston Red Sox’ World Series Appearance

by Jesse Shapiro October 22, 2013

Like a lot of things in life, timeliness can be of the utmost importance. This is particularly true in paid search campaigns. Timing campaigns properly to take advantage of surges in targeted traffic can yield huge dividends for advertisers who…

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E-Commerce

What’s Next in E-Commerce

by Sarah Mitus February 4, 2013

Last Friday I attended the MITX “What’s Next? E-Commerce Summit” which featured many local Boston-area brands and how they’ve adapted to the changing e-commerce landscape. The speakers represented a variety of small and large players, including in-store retail brands that had to…

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Advertising

The American Magazine is Dead

by David Gibson December 4, 2012

Well, maybe not dead but it isn’t feeling very well. Magazine circulation has been declining for many years which means that magazines are caught in a downward spiral of smaller subscription revenue, rising costs for production, and lowered ad spend…

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E-Commerce

Amazon and Mobile Score Big in Black Friday Shopping Results

by Michael Shinnick November 29, 2012

Over 57 million people visited online retail sites on Black Friday, which was up 18% from 2011. So as you start your shopping this holiday season, consider the recent findings of a Harris Interactive poll that highlight the top destinations…

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E-Commerce

Mobile Commerce – It’s Heating Up!

by Stefanie Malzone July 31, 2012

The chatter around the growth of mobile commerce has been endless and at times unnecessary. However, some interesting news was issued by ABI Research in their “Mobile Money and Shopping” report. According to their report, many key factors will be…

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