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Overdrive Interactive Releases The Digital Advertising Guide 2nd Edition

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This has been an exciting year in digital advertising and with that has come a lot of changes to the digital ad universe.  With Pinterest and Instagram launching their ad programs, Facebook, Twitter, and LinkedIn expanding theirs, and Native Advertising blowing up, it was time to update our Digital Advertising Guide.  

This free guide includes over 100 pages of descriptions, explanations, examples and images from the world of digital and online advertising. This second edition covers a wide variety of ad formats including banners, rich media, video, mobile, search, social, native ads, as well as targeting and pricing models, ad serving, tracking and attribution modeling and more!
 

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Harry J Gold, CEO of Overdrive, explained, “The reality is that every marketer needs to know digital marketing in order to be a great marketer. That is why we created this easy-to-read guide — to help people quickly get their heads around digital advertising.”

This guide is not only a vital asset for beginners who are trying to become more conversant with their digital counterparts and vendors, but also a valuable resource for experts who are trying to fill in any lingering gaps in their knowledge of the digital advertising world.

The Digital Advertising Guide 2nd Edition is available for immediate download at: https://www.ovrdrv.com/digital-advertising-guide

 

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How AI is Reshaping Digital Marketing

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Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies like Overdrive to embrace more technological change, as their marketing tech stacks grow…

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