Social Media Marketing is not just about advertising, it’s about Socializing! It is about creating robust, interconnected platforms and channels that embed high-quality content into the social web, building a community of “friends", and communicating with those friends in a way that encourages meaningful and measurable online and offline behaviors.
Join us for a one hour webinar where Harry J. Gold, CEO of Overdrive Interactive, will frame the Social Media webinar within the following areas: blog outreach and monitoring, social network profile and content channel creation, monitoring and maintenance, social media measurement, friend and fan outreach, and hyper-targeted social media buying. The presentation will include real case studies from top companies who use Blogs, Facebook, MySpace, Twitter and YouTube to weave their content and messages into the web and make lasting connection with consumers.
About the Presenter
Harry J. Gold
CEO, Overdrive Interactive
Harry is the architect and conductor behind Overdrive’s ROI-driven programs. His primary mission is to create innovative marketing programs based on real-world success and to ensure that the marketing and technology practices that drive those successes are continually institutionalized into the culture and methods of the agency. Overdrive has been at the forefront of online branding and channel creation, developing successful Web and search engine–based marketing programs for various agencies and Fortune 500 companies such as Harley-Davidson, EMC, Disney, Universal and IBM.
Harry started his career in 1995 when he founded online marketing firm Interactive Promotions, serving such clients as Microsoft, The Financial Times, the Hard Rock Café and the City of Boston.
He is a frequent lecturer on SEM (Search Engine Marketing) and online media for The New England Direct Marketing Association, Ad Club, the University of Massachusetts Boston, Harvard University, and Boston University. Harry is also an expert columnist for ClickZ.